Touch is a lingerie brand where every girl can feel uniquely beautiful. The brand name has a deep meaning, symbolizing the gentle touch of silk. This material has a number of advantages and is incredibly pleasant to the touch, giving a unique feeling of comfort and luxury.
My goal was to create a brand that would attractively and elegantly reflect our idea of femininity and sensuality.
Designer: Olesya White
The grotesque font gives the brand a human and approachable feel, while the accent lettering was created to create a sense of movement
and dynamism (touch). This creates the perfect balance between individuality and elegance.
The passionate red hue combined with an attractive palette of pastel colors makes the brand even more desirable and attractive.
Like the product itself, we designed packaging that reflects the ethical and environmentally friendly nature of the brand. The simple box contrasts with the bright color inside, highlighting the interior packaging.
